In Bulgaria, "Ideal Standard International" is presented by Ideal Standard - Vidima JSC in Sevlievo. The Bulgarian company develops the markets in Eastern Europe, selling the brands Vidima and Ideal Standard.

Ideal Standard - Vidima JSC
is among the largest and most important structures of the parent company with its two factories - production of sanitary fittings and sanitary ceramics production, distribution center, trade organization "Cluster Bulgaria" and the European structures - IT competencies and Financial Services Center.

Plant for Sanitary Fittings
The sanitary fittings company Ideal Standard - Vidima produces mixers for bathroom, kitchen and shower, and sets for bathrooms. It employs over 1,600 workers. The production area is 127 thousand square meters, divided into two production sites: in Sevlievo and in the village of Gradnitsa. The total capacity is 6 million products per year, making it one of the world's largest mixers manufacturers. The plant has an 80-year history, and 60 years of experience in the manufacturing of mixers. Ideal Standard - Vidima mixers are distributed in Europe, Asia and Africa under various brands.

Sanitary Ceramics Plant
The Ideal Standard-Vidima Sanitary Ceramics Factory produces bathroom sanitary ware: sinks, toilet bowls, bidets, shower trays, and more. It employs over 1,400 workers. It was built on a "green meadow" for the record period of eleven months back in 1997. The production area is 97,000 square meters. The Sanitary Ceramics Plant is the largest and most modern company in Ideal Standard International. With an annual capacity of 3 million units, the company ranks among the largest in Europe. The products are distributed in Europe under different brands.